The Cheetah Project is run by a non-profit organisation (NPO) which is committed to the conservation of the African Cheetah and reliant on public support for their education and public-awareness programmes. The NPO aims to promote the survival of the cheetah as a free-ranging species by working with five ambassador cheetahs to encourage people to gain a greater understanding of these magnificent animals.

Regular school visits give young children the chance to enjoy a close-up, personal experience with a cheetah, in the hope that the memory of stroking one of these beautiful creatures will imprint a conservation message more deeply on the child's mind.  Cheetah encounters are also offered to tourists at the facility; this is also an important source of fund-raising, while other ventures such as photography shoots, film shoots and documentary work all increase the global awareness of the cheetah's plight.

The cheetah volunteer programme involves both local and international volunteers. Daily duties for volunteers include greeting visitors to the facility; informing them about the project and cheetahs in general; preparing food for the animals; merchandise sales; and cleaning duties (dishes, enclosures, shop floors, vehicles etc).  This may involve hard manual labour like fencing, carpentry, building gates, digging and other tasks needed to maintain the cheetah enclosures.

Please note that one of the main responsibilities of volunteers will be to tend to guests and work hands-on with the public.  This requires a person who is outgoing, confident and enthusiastic.